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Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Ульяна Соболенкова
Дизайнер Oceanbox

Часто ли ты, глядя на привлекательную вещь, задумывалась, какие мысли, чувства или даже истории стоят за ее созданием? Согласись, когда что-то очень нравится, хочется узнать об этом всё!

Вдохновение — вещь совершенно неуловимая: то оно есть, то его нет, поэтому, когда оно приходит, нужно моментально хватать его за хвост. Но что же делать, когда наличие идей — часть твоей работы? Ответ прост: внимательно смотреть по сторонам, ведь источником может стать что угодно.

Вдохновляйся местом

Например, Александр Вэнг признается, что черпает вдохновение на улицах, и мегаполис с его музыкой, силуэтами и людьми подает больше идей, чем что бы то ни было. Он постоянно рисует, может идти по улице и резко присесть на скамейку, чтобы зарисовать понравившийся уголок. И этот пункт нам стоит запомнить: всегда держать при себе блокнот или записную книжку, чтобы сохранить озарение.

Тенденции

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Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Дизайнеры любят обращаться к традициям стран и национальным костюмам. Так, Маниш Арора, прозванный индийским Джоном Гальяно, черпает идеи из культуры своей страны — Индии, оттуда и яркие цвета, орнаменты, эксперименты с кроем и объемом, особенно цепляющие людей, живущих в европейских мегаполисах.

Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Стоит ли упоминать Японию, которая воспринимается как отдельный и далёкий мир. Японские мотивы можно найти в коллекциях Марка Джейкобса, Валентино, Армани, Кензо… Наверное, проще было бы назвать тех, кто еще не пал перед очарованием Востока. Если такие вообще есть.

И еще один пункт в наш список: путешествуйте, наблюдайте за культурой других стран, в живую или на фотографиях. При чём необязательно выбирать Японию, Францию или Испанию. Как насчет Лаоса? Или, может, Югославии?

Вдохновляйся чувством

А еще — любовь. Это прекрасное чувство толкало на подвиги и свершения поэтов, художников и модельеров. Можно рассказать множество душещипательных историй, но почему-то сразу вспоминается капсульная коллекция аксессуаров Choupette от самого Карла Лагерфельда. В честь кого, думаете? Не угадаете! В честь любимой кошки по кличке Шуппет, которая даже путешествует вместе с ним. Так что пункт три — подумайте о том, кого вы любите, кем восхищаетесь, по кому скучаете. Первая любовь, мудрый наставник, кумир или чихуахуа, спящий под боком? Не важно — искорка вдохновения уже могла разгореться.

Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Вдохновляйся произведениями искусства

Ну и, конечно же, искусство. Ведь для того оно и существует, чтобы воодушевлять, вызывать мысли, эмоции, подвигать на безумства или раздумья, или даже на всё сразу. Искусство — это всегда бездна вдохновения и чувств. Так, на свою первую коллекцию Haute Couture в 1937 году Кристобаля Баленсиагу вдохновили испанские художники, в частности Франциско Гойя и Сурбаран.

Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Наш третий пункт — сходи в Пушкинский, Третьяковскую галерею или путешествуй по музеям мира вместе с Google. А лучше — возьми билет на самолёт!

А еще можно соединить воедино несколько пунктов. Так сделала и я, когда создавала дизайны последней мини-коллекции для своего бренда украшений Oceanbox. Именно восхищение жизнью, творчеством и наследием Фриды Кало и Эльзы Скиапарелли сподвигли меня на создание сережек Hello Frida и Hello Elza.

Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Две восхитительно сильные, стойкие женщины с невероятным полётом фантазии, талантом и нелёгкой судьбой — это ли не повод для творчества?

Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Работа на идею: дизайнер рассказывает, откуда брать вдохновение, когда его нет

Кстати, следом же пришла идея сделать металлические значки с лозунгом «Girl Power», чтобы они воодушевляли девушек и придавали сил и веры в себя.

Ульяна Соболенкова, oceanbox.ru

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Источник: cosmo.ru

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