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Звезды падают с небес: провальная реклама с Деми Мур, Джоли, Плющенко и другими

Эмма Уотсон и пропавшая нога

Звезды падают с небес: провальная реклама с Деми Мур, Джоли, Плющенко и другими

В 2010 году компания Burberry пригласила Эмму стать лицом весенне-летней коллекции марки. Фотосессия знаменитого фотографа Марио Тестино могла бы запомниться нам как ода британскому стилю, если бы не одно обстоятельство. На одной из фотографий у Эммы… исчезла правая нога! Ни Уотсон, ни Тестино никак не прокомментировали ошибку «мастера фотошопа». Вместо комментариев Эмма выложила в Facebook видео для фанатов Burberry, где рассказывает, как ей понравилось сниматься в кампании.

Новое лицо Деми Мур

Звезды падают с небес: провальная реклама с Деми Мур, Джоли, Плющенко и другими

Крупным планом

Известные женщины, которые не сдались после травм, катастроф и нападений

Крупным планом

Знаменитости со славянскими корнями: удивительные истории их семей

В 2012 году весь мир заговорил о фотографиях новой кампании косметического бренда Helena Rubinstein, лицом которой стала Деми Мур. Точнее, Деми Мур и какое-то другое, незнакомое миру лицо. Снимки 49-летней актрисы обработали настолько сильно, что ее было не узнать: тон кожи в несколько раз светлее природного, лицо казалось восковым, у Деми появились новые скулы, изменилась форма носа, разрез глаз и даже их цвет! А на одном из снимков Деми Мур и вовсе оказалась вылитой Дитой Фон Тиз. Несмотря на чрезмерный фотошоп, Комитет по рекламным стандартам оставил кампанию без внимания. Деми Мур, переживающая на тот момент болезненный развод с Эштоном Катчером, тоже никак не комментировала фотоснимки.

Шэрон Стоун и ее длинный язык

Звезды падают с небес: провальная реклама с Деми Мур, Джоли, Плющенко и другими

Dior прекратил все коммерческие отношения с Шэрон Стоун после ее комментария о землетрясении в Китае. Напомним, Сычуаньское землетрясение восемь лет назад унесло жизни почти 70 тысяч человек! Шэрон не постеснялась предположить, что это кармическая расплата за агрессивную оккупационную политику китайского правительства в отношении Тибета. Представительство Дома Dior в Китае незамедлительно удалило всю рекламу с актрисой, а Шэрон Стоун пришлось извиняться. После произошедшего звезда еще неоднократно пыталась реабилитироваться и была готова помочь с устранением последствий землетрясения. Однако Дом Dior оставался непреклонным и больше не сотрудничал со звездой.

Рианна и игры в плохую девочку

Звезды падают с небес: провальная реклама с Деми Мур, Джоли, Плющенко и другими

Сотрудничество Рианны с Nivea обещало быть продуктивным. Рианна стала лицом бренда накануне столетия марки в 2011 году. Nivea спонсировала мировой тур певицы, а ее сингл California King Bed звучал в рекламе косметики. Но в компании, владеющей брендом, сменился начальник. Новый босс заявил, что эпатажный имидж певицы и ее образ жизни (клипы Рианны становились все откровеннее и провокационнее, а в прессу то и дело просачивались фотографии певицы топлесс, с косячком или в состоянии опьянения) не соответствуют ценностям марки, и такое сотрудничество не пойдет на пользу репутации Nivea. Рианна воздержалась от публичных комментариев, но в своем Twitter выложила фотографию Стефана Хиденрейка с подписью No caption necessary («В подписи не нуждается»).

Всепоглощающая популярность Анджелины Джоли

Звезды падают с небес: провальная реклама с Деми Мур, Джоли, Плющенко и другими

Анджелина Джоли стала лицом марки St. John в 2005 году, а спустя три года руководство бренда приняло решение завершить сотрудничество. Бренд заявил, что вступает в новый этап и собирается полностью отойти от участия популярных актрис в рекламе, а также расширить спектр женских образов. Но эксперты рекламного рынка назвали настоящей причиной досрочного завершения коллаборации неэффективность кампании с Джоли. Ее красота и популярность затмевали саму продукцию бренда, а продажи за все три года так и не были увеличены.

Оскар Писториус и пророческий слоган

Звезды падают с небес: провальная реклама с Деми Мур, Джоли, Плющенко и другими

Контракт Nike с шестикратным чемпионом Паралимпийских игр Оскаром Писториусом был аннулирован после того, как ему были предъявлены обвинения в убийстве. В феврале 2013-го года атлет застрелил свою девушку, приняв ее в темноте за ночного грабителя, который влез к ним в дом. Как только Писториус был взят под стражу, Nike удалил со своего сайта рекламную кампанию. По иронии, ее слоган был I’m the bullet in the chamber («Я пуля в стволе»), а в сочетании с девизом бренда Just do it («Просто сделай это») это выглядело как зловещее пророчество.

3 декабря 2015 года Верховный апелляционный суд ЮАР постановил, что Писториус умышленно убил Реву Стенкамп.

Мэнни Пакьяо и его гомофобия

Звезды падают с небес: провальная реклама с Деми Мур, Джоли, Плющенко и другими

В феврале 2016 руководство Nike расторгло еще один звездный контракт — на этот раз с боксером Мэнни Пакьяо. Причиной послужили гомофобные высказывания атлета. В эфире телеканала TV5 он сказал, что если общество признает однополые браки, то люди станут хуже животных. Представители Nike немедленно выступили с заявлением о том, что они против любой дискриминации людей по принципу их сексуальной ориентации и прекращают любую работу с Пакьяо. На своей странице в Facebook боксер попытался оправдаться и попросить прощения, мол, он выступает против именно однополых браков, а не самого ЛГБТ-сообщества.

Одурманенная швепсом Ума Турман

Звезды падают с небес: провальная реклама с Деми Мур, Джоли, Плющенко и другими

В 2011 году Ума Турман стала лицом рекламной кампании Schweppes. Рекламный ролик режиссера Дэвида ЛаШапеля вызвал неоднозначную реакцию. По сценарию, журналист приходит на съемочную площадку фильма, чтобы взять интервью у Умы Турман. Она же томно рассказывает ему, как она любит швепс в такси, дома и на людях, намекая, что речь идет не о напитке. Кажется, Ума переборщила — зрители посчитали, что она перебрала либо с алкоголем, либо с валиумом.

Упавшая планета ЗИЛАРТ

Рекламную кампанию жилого комплекса в центре Москвы «ZILART» не обсудил только ленивый. Реклама сделана действительно с размахом: в съемках участвовал и Николай Басков, и Полина Гагарина, и Филипп Бедросович с Максимом Галкиным, и Лолита Милявская — все они с выражением абсолютного счастья на лицах воспевают планету ZILART на фоне довольно посредственной анимации. Во время кульминации звезды собираются вместе. На постпродакшене их лица настолько обработали, что они выглядят устрашающе.

Блогеры и участники рекламного бизнеса не просто раскритиковали ролик, но и назвали его «колхозом», «отрыжкой» и «совком», а также высмеяли инициативу местного правительства.

Евгений Плющенко и «Что сосут чемпионы?»

Звезды падают с небес: провальная реклама с Деми Мур, Джоли, Плющенко и другими

Реклама сосательных конфет Chupa Chups 2011 года начиналась с вопроса: «Что сосут чемпионы?» В ролике фигурист Евгений Плющенко задорно сосал чупа-чупс и напевал песню, пританцовывая в такт. Вопрос «Что это было?» так и останется без ответа. И все же… Что это было, Евгений?

Текст: Саша Чернякова

Источник: cosmo.ru

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